OUR STORY
CHA-YEN was established in 2013 with a straightforward concept: to introduce Bubble Tea, Snow Ice, and Thai Ice Cream Rolls to New Jersey. While some may perceive our desserts and flavors as adventurous and unique, we are confident that there is something for everyone. Each year, we successfully present our drinks and desserts to hundreds of individuals as we travel across New Jersey to fairs, carnivals, and private events.
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Our 2018 season signifies the start of our planned growth. Cha-Yen is in the process of constructing our own commercial commissary, which will allow us to create additional trailers and carts to broaden our reach. With this expansion, we aim to introduce new exotic foods, desserts, and even entertainment options. Additionally, we intend to revolutionize the ways we deliver our products and services through some exciting and innovative approaches.
MEET THE TEAM
CHA-YEN was founded by Beer and Greg Maloney, who became husband and wife in 2015. They aimed to create a business that was enjoyable and distinctive, while also establishing themselves while working full-time.
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While visiting Thailand in 2012, Beer's country of origin, the couple drew inspiration from the variety and popularity of street food and mobile vending. Through careful planning and the application of their unique skills and knowledge, Cha-Yen was launched in 2013.
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Since its founding, Cha-Yen has developed and improved by assessing their successes and, more importantly, their failures to effectively provide products and services that consistently exceed expectations. By employing a Lean Business approach supported by a Six Sigma philosophy, we celebrate our achievements while continually measuring and adjusting our methods with the goal of improvement and growth.
